The Secrets of Business Performance and Value Creation is a learning journey. The journey starts with the basics and builds towards the comprehensive analysis of the financial performance of several listed companies.
Over the last decade of teaching the subject of business finance, I have used textbooks that were written by others. I have always felt like the textbooks were written by accountants for accountants and the authors forgot who the target market is. Generally, the reader is someone who wants to understand business performance and needs to interpret the world of accounting, but they do not want to become an accountant.
I decided that it was time to write the textbook that I needed to compliment my teaching material and teaching style. I am really happy with the outcome.
Paul Theron, CEO of Vestact, has this to say: "This book approaches the basics of business finance from a much more helpful perspective - sustainability and generating returns which exceed the cost of capital. It feels like a real-world approach, not the technical way of looking at financial accounting."
Dave Ives of Altron Karabina said this: "I really like the practical insights that Justin uses to explain the operations and capital dynamics of the balance sheet. It gave me a new perspective on my impact on the business as an entrepreneur."