Online Business Experience

Business Simulation 

Get Years of Business Experience 
in Just a Day of Simulation Time

The Leadership Business Simulation is an Experiential Learning Journey

The intention of the Leadership Business Simulation is for participants to "walk in the shoes" of a c-suite member. Participants experience what it is like to run a multi-national business. Participants form a board of directors and are responsible for the management and performance of the business. Their responsibilities include:
  • Strategy: Formulating a plan to engage in competitive market place in which the business operates.
  • Roles and Responsibilities: Establish who will be responsible for certain functions of the business.
  • Operations: Identify the quantity and quality of products to be produced to best meet customer demands.
  • Marketing: Plan the pricing and product benefit requirements and align them to meet the customer needs.
  • Human Resources: Employ and allocates sales people to regions and customer types.
  • Financial: Plan the financial needs of the business to meet the fast growth market.
  • R&D: Innovate and develop products to establish competitive advantages against other companies on the market.

How It Works

The simulation uses a software programme that runs on laptops (for live sims) or in the cloud (for online sims). The software acts as the skeleton on which the learning experience is attached.
The simulation works best with 6 teams consisting of 5 team members each (30 delegates). The simulation can be run with less teams and less delegates. A minimum of 10 delegates is required.

The simulation starts with the case study. All the delegates need to read the case study and become familiar with the markets, products, customers, operations, finances, and other business-related issues.

Teams are required to develop a strategy that they want to pursue. Typically, this involves identifying the market that they want to operate in, the customers that they want to focus on and how they intend to fund and grow their operating capacity. Over several quarters teams will make tactical decisions to achieve their strategic objectives and ultimately try and win the simulation based on the simulation’s business performance matrix.

Teams make tactical decisions on a quarterly basis. Over a day and a half, teams will complete up to 8 quarters. Decisions are recorded in the software and processed “in the marketplace” against the other teams. Teams receive information packs at the end of each quarter containing financial, operational, sales, customer, and supplier reports. These reports are used to assist with decision making for the next quarter. Annual general meetings are run at “year-end” and teams learn about how they are performing relative to the competition.

Specific Simulation Focus Areas

Some areas of interest that can be customised to meet the needs of a customer are discussed below:

1. Leadership Insights
Delegates are invited to explore their leadership capabilities and focus on key leadership behaviours that they can practise during the simulation. The competitive dynamic and time pressure of the simulation creates an environment that tests leaders. The best leaders shine and those who are open to development get an opportunity for real time feedback from other delegates and facilitators.

2. Team Dynamics
The dynamics of team meetings during decision making meetings require delegates to explore their areas of strength and weakness. Delegates are encouraged to take on a roll that they are not familiar with in their working lives. This gives them the opportunity to stretch themselves and learn through doing with the support of their team.

3. Business Acumen
Business acumen is the combining of a broad set of business skills to make decisions pursuant to achieving a tactical and strategic outcome. This means combining and organising operational, financial, and market data to discover insights that help with tactical decision making. In the simulation teams make decisions and get feedback on the effectiveness of those decisions.

4. Strategic Thinking
Strategic thinking in the simulation is the setting of longer-term objectives that will best lead to winning the simulation. This requires a good understanding of data and market signals. It also requires judgement about when to change or adjust the strategy to meet a changing environment.

5. Ethical Decision Making
Delegates are challenged with tough decisions that require then to make trade-offs that can be financially difficult for their business. These decisions are examined in plenary sessions to explore how teams came to their conclusions.

6. Financial Management
The simulation has a strong financial management element. Delegates are required to understand and process large amounts of financial information. The simulation includes specific sessions of financial training to help delegates understand the dynamics of business performance and value creation.

Key Benefits of the ONLINE Version of the Leadership Simulation

 The online version of the programme is facilitated via Zoom. We explore how teams can operate effectively in the virtual world. The operating procedure of using break out rooms and plenary sessions and the fast-paced nature of the simulation makes for engaging interaction.

 Participants will learn how hold effective and efficient virtual meetings to assess data, communicate, make decisions, and to run their simulation business. Their experience in the simulation will prepare them for better engagement in their real-world jobs.

Participants can take part in the simulation experience without having to be physically away from work.


 Sessions are co-facilitated by Justin Spencer-Young and Eric Proudfoot. Technical support is provided by Daniel Vermaak. The team has been facilitating business simulations together for more than a decade.
Justin’s expertise is in financial management, business performance and value creation. 
Eric specialises in leadership, general management, and team dynamics.

Leadership Business Simulation Resources

Business Simulation  

The Business Simulation is the highlight of our offerings.
This course is the most realistic overall business learning experience. You can get years worth of business experience in just a few days. The focus of this training is to experience business strategy, operations, finance and leadership while running a multi-national manufacturing and distribution business.

This course has the versatility to be delivered in person and online and requires a minimum of 12 participants.

Introduction Video for Participants

Simulation Objectives Video for Participants



For inquiries, demonstrations and pilot programmes please email for more information or to make a personal appointment with Justin Spencer-Young 
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